Mussila: Skyrocketing Google Traffic

From Invisible to Unstoppable: A Digital Transformation Success

Company background

Mussila, an Iceland-based children’s edTech provider, serves both B2B and B2C markets across 100 countries worldwide. With their leading Music School and WordPlay apps, Mussila is revolutionizing music, literacy, and comprehension for children globally.

The challenge

With limited traffic and an over-reliance on costly advertising to attract customers in both B2B and B2C markets, Mussila needed a fully optimized website and a robust ongoing SEO strategy. This would drive traffic growth, reduce customer acquisition costs, and offer users an intuitive experience to enhance ROI.

The goal

Grow Google traffic by 200%.

Project deliverables

SEO Strategy
70%
Web Development
60%
UX
50%
Content Marketing
90%
Mussila logo
Mussila graphic

The results

0
%
Google traffic growth
0
%
Growth in keyword rankings
0
%
Front page rankings

The deliverables

  • Full website optimised metadata
    • Content Marketing Strategy 
    • Keyword Research  Competitor Analysis
    • Content Roadmap
  • New website built with applied UX strategy
  • Technical SEO upgrades (e.g. Structured Data, Site Speed etc)
Jón Gunnar
Mussila
Chief Executive Officer

“Working with Arctic Meta has exceeded our expectations. The content for our blog is right on target and exactly what our audience is looking for. This has translated into an unbelievable increase in page views, from less than 4,000 to 60,000 in less than a year! Thanks to the new traffic, our organic sales are now a key component of our success.

Sabrina Dedler
Sabrina Dedler
Panorama Glass Lodge
Chief Executive Officer

“We’re thrilled to have Chris on board for our SEO and marketing, growing our Google traffic by 695% and more. He quickly understands our needs, responds fast, and delivers solutions in no time. His expertise, especially in tourism, has been crucial for our brand’s growth. We highly recommend Chris—his professionalism and knowledge make him an essential part of our team.

Silla Jónsdóttir
Retina Risk
Chief Executive Officer

“Working with Chris and Arctic Meta has led to a 260% growth in Google pageviews and a 40% increase in keyword rankings in just weeks. Their high-quality analysis and timely delivery have boosted our SEO, reducing advertising costs and driving organic growth. I highly recommend Arctic Meta for optimizing your content marketing strategy.

Alexander Richter
ThinkGeoEnergy
Founder

“We engaged Arctic Meta to redefine our positioning and pricing for media and advertising partners. The results were immediate: a 310% increase in ad revenue and significantly improved Google rankings for key search terms. With Arctic Meta’s expertise, we’ve expanded our audience and continue to grow our business alongside Chris and his team.

Jonathan Guisset
Traveo
Chief Executive Officer

“Working with Arctic Meta has skyrocketed our Google traffic by nearly 2000%, driving a surge in customer inquiries, engagement, and brand recognition. As Iceland’s tourism market reopens, we’re perfectly positioned for success. Chris consistently delivers impeccable work on time. Highly recommend Arctic Meta’s services.

Maru Aleman
The Hill Hotel
Chief Executive Officer

“Partnering with Arctic Meta has transformed our online presence. The newly designed website is both visually stunning and highly effective in driving direct bookings. With a well-executed SEO strategy and a implemented email marketing platform, we’ve seen a remarkable increase in web traffic (over 250%) and customer engagement. This close collaboration has been instrumental in achieving our business goals and elevating our brand.

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