Case Studies

Company Background

Mussila is an Iceland-based children’s edTech provider delivering in both B2B and B2C markets across 100 countries around the globe. Through both their leading Music School and WordPlay apps, Mussila is dramatically transforming music, literacy, and comprehension for children everywhere.

The Challenge

Mussila lacked sufficient customer traffic through Google search. The aim was to introduce an SEO strategy and activate through a combination of content optimisation, production, and backlink building.

The Goal

Grow Google traffic by 200%.

The Results

1323% growth in Google Traffic
2949% growth in keyword rankings
10100% growth in keywords ranking on the front page of Google

The Deliverables

Full website optimised metadata
- Content Marketing Strategy
- Keyword Research Competitor Analysis
- Content Roadmap
New website built with applied UX strategy
Technical SEO upgrades (e.g. Structured Data, Site Speed etc)

"Working with Arctic Meta has exceeded our expectations. The content for our blog is right on target and exactly what our audience is looking for. This has translated into an unbelievable increase in page views, from less than 4,000 to 60,000 in less than a year! Thanks to the new traffic, our organic sales are now a key component of our success."

Company Background

RetinaRisk is a HealthTech company founded by world-renowned team of visionary doctors to transform the future of healthcare by providing personalized care based on individualized risk assessment, with an initial focus is diabetic eye disease.

The Challenge

RetinaRisk were unsustainably reliant solely on advertising channels to encourage users to download their app, with a limited Google footprint.

The Goal

Grow Google traffic by 150%.

The Results

260% growth in Google Traffic
43% growth in keyword rankings
40 keywords ranking on the front page of Google
Multiple Google featured snippets

The Deliverables

Full website optimised metadata
Content Marketing Strategy
- Keyword Research
- Competitor Analysis
- Content Roadmap
Backlink Building Strategy
PR Strategy
Technical SEO upgrades (e.g. Structured Data, Site Speed etc)
SEO cheat sheet & team process

“We've loved working with Chris and the Arctic Meta team, which has resulted in 260% growth in Google pageviews and 40% increase in keyword rankings in only a few weeks' time. All the analysis and products prepared by Chris were of the highest quality, timely delivered and easy to execute. With our SEO ranking steadily growing, we're saving greatly in advertising cost and bolstering organic growth to better showcase our products and reach our core audiences. I highly recommend Arctic Meta to anyone who is looking for ways to optimize their content marketing strategy.”

Company Background

ThinkGeoEnergy is the leading news & research platform for the global geothermal energy sector providing unrivalled daily news updates from across the globe, through a mixture of market and company insight, thought-provoking interviews, and in-depth and up to date industry research.

The Challenge

ThinkGeoEnergy had not valued it’s advertising for several years & web traffic had plateaued. Support was required to both value and improve advertising revenue & grow Google traffic

The Goal

Grow annual ad revenue
Optimise SEO performance

The Results

50% growth in annual advertising revenue
43% growth in Google Traffic
62% growth in Keyword Rankings
770 extra keywords ranking on the front page of Google

The Deliverables

Advertising:
- Cross-site Advertising Valuation
- New Advertising Pricing Model
- New Media Kit
SEO:
- SEO Technical Audit
- Content Marketing Strategy
- Content Road Map
- Backlink Building Strategy
- SEO Training & Cheat sheet

“We engaged with Arctic Meta on two core elements that were crucial for us in helping our business to grow. In dire need to reevaluate how we are positioning ourselves to media and advertising partners, Arctic Meta helped us redefine on positioning, structuring and pricing our advertisement offering. The results were immediately measurable. With the informed and measured impact of our advertisement offering, we were able to engage confidently and successfully with current and new advertisement partners resulting in a 50% increase in ad revenue. At the same time, Arctic Meta helped us to address a plateauing readership. With the increased attention on geothermal energy and what it has to offer, our media offering is now reaching a much wider audience having measurably increased Google rankings for keywords and search results. We continue working with Chris to maintain and further build out our business.”

Company Background

Traveo is a Reykjavík-based travel agency dedicated to providing guests with the best experiences in Iceland. Through a combination of tailor-made tours, self-drives, and packages, Traveo is a competing Iceland online travel platform providing best in class customer service.

The Challenge

Traveo lacked customer traffic through Google search. The aim was to introduce an SEO strategy and activate through a combination of content optimisation, production, and backlink building.

The Goal

Grow Google traffic by 400%.

The Results

1992% growth in Google Traffic
593% growth in keyword rankings
4645 keywords ranking on the front page of Google

The Deliverables

Full website optimised metadata
Content Marketing Strategy
- Keyword Research
- Competitor Analysis
- Content Roadmap
Backlink Building –
- 45 Guest Blogs
- 733 quality backlinks across 78 domains
Full Social Media Management
Technical SEO upgrades (e.g. Structured Data, Site Speed etc)

“Since working with Arctic Meta we’ve experienced rapid growth in traffic from Google search, with nearly a 2000% increase. This has led to a dramatic rise in customer enquiries, engagement, and brand recognition, positioning us well for the opening up of Iceland’s tourism market after COVID-19. Chris has been a pleasure to work with, and always delivers work on time, and to an impeccable standard. I would highly recommend the services of Arctic Meta.”