The Panorama Glass Lodge

Driving exceptional Google traffic for sustainable, long-term bookings

Company background

The Panorama Glass Lodge, a family-owned business in Iceland, offering luxurious, sustainable accommodations with glass ceilings for stunning views of the northern lights and the midnight sun. Each lodge blends privacy, comfort, and nature for an unforgettable experience.

The challenge

The Panorama Glass Lodge relied heavily on Instagram traffic and brand name Google searches (95%) for bookings, which was an unsustainable approach. The challenge was to broaden their visibility and drive long-term, direct bookings, for optimized customer conversions and long-term business planning to support their proposed franchise model.

The goal

Grow Google traffic by 200% with strategic keyword positioning (non-brand name led) for sustainable long-term customer bookings.

Project deliverables

Content Marketing
90%
SEO optimisation
75%
Link building
50%
Social media marketing
20%
Panorama Glass Lodge logo

The results

0
%
Growth in Google traffic
0
%
Google traffic from strategic keywords
0
%
Booked for 9 months+
Panorama Glass Lodge growth in Google Keywords

The deliverables

  • Full website optimised metadata
  • Content Marketing Strategy
    • Keyword Research
    • Competitor Analysis
    • Content Roadmap
  • Content Production –
    • 41 Travel Blogs
    • 4 Press releases
  • Technical SEO upgrades (e.g. Structured Data, Site Speed etc)
  • Backlink Building –
    • 434% growth through content production
  • Additional social media support (limited)
Panorama Glass Lodge growth in Google traffic
Sabrina Dedler
Sabrina Dedler
Panorama Glass Lodge
Chief Executive Officer

“We’re thrilled to have Chris on board for our SEO and marketing, growing our Google traffic by 695% and more. He quickly understands our needs, responds fast, and delivers solutions in no time. His expertise, especially in tourism, has been crucial for our brand’s growth. We highly recommend Chris—his professionalism and knowledge make him an essential part of our team.

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